Hunan Unveils International Version of 'Hunan Travel' to Facilitate inbound Tourism

A promotional event with the theme of "Hunan Travel：Meet in Hunan" kicked off at the Zhangjiajie National Forest Park on April 12. The event was guided by the Hunan Provincial Department of Culture and Tourism and hosted by the Hunan Tourism Development and Investment Group. During the event, "Hunan Travel," the international version of Hunan's comprehensive cultural and tourism service platform "又湘游", was officially launched.

The "又湘游" or "You Xiang You" platform currently boasts over eight million users. The platform is overseen by the Hunan Provincial Department of Culture and Tourism and developed and operated by Hunan Smart Cultural Tourism Technology Co., Ltd., a subsidiary of the Hunan Tourism Group. Its international edition, "Hunan Travel", deeply integrates "culture + tourism + technology", consolidating province-wide tourism resources to provide foreign visitors with one-stop online services, including real-time translation, hotel bookings, and guides for scenic areas. It also features cross-border payments, itinerary planning, emergency rescue services, and integrates DeepSeek to enhance the "AI + cultural tourism" experience.

In order to respond to the "Twelve Measures to Promote Inbound Tourism in Hunan" released in January this year and the growing demand among international tourists for immersive cultural experiences, "Hunan Travel" aims to boost Hunan's inbound tourism reception and service capabilities.